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How women can embrace ageing in a youth-obsessed world

How women can embrace ageing in a youth-obsessed world

When was the last time you saw an advert selling a pro-ageing face-cream? Even though ageing is the most natural part of life, we live in a world that is aggressively anti-ageing. In fact, “anti-ageing” has become an entire industry dedicated to promote, sell and obsess over how young you look.

It’s natural to want to look healthy, radiant and attractive, but the beauty-industry has created unhealthy obsessions amongst women: young people obsessing over every wrinkle, and older people feeling marginalized and cast out.

Women are successful in their own right

Women are successful in their own right

Traditional gender norms suggest that men are naturally strong and assertive, while women are the nurturers and care givers. Despite significant progress in the field of gender equality, traditional gender roles in the workplace, and elsewhere in life, can be difficult to shake.

Women are often told to “man-up” to become more successful. While it’s true that anyone who wants to be successful must be robust, tenacious and tough, women don’t need to buy into the idea that they need to mimic men to achieve their own success.