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How women can embrace ageing in a youth-obsessed world

How women can embrace ageing in a youth-obsessed world

When was the last time you saw an advert selling a pro-ageing face-cream? Even though ageing is the most natural part of life, we live in a world that is aggressively anti-ageing. In fact, “anti-ageing” has become an entire industry dedicated to promote, sell and obsess over how young you look.

It’s natural to want to look healthy, radiant and attractive, but the beauty-industry has created unhealthy obsessions amongst women: young people obsessing over every wrinkle, and older people feeling marginalized and cast out.